Adobe - OCT20 TSIS

The most recent enterprise spending intentions data for Adobe was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/10/2020 - 10/2/2020 and was sourced from 550 CIOs and IT end users, which represent approximately $231Bn in total annual IT spend. Further, of the 550 customers, 78 represent Fortune 500 organizations and 144 represent Global 2000 organizations.

In this report, ETR examines Adobe's 2H20 spending intentions, in the context of COVID-19, with a focus on Productivity Apps, ECM Software, and Marketing. Further, ETR explores market share/customer growth and traction within customer subsamples (e.g., Fortune 500, S&P 500, Giant Public + Private).

Lastly, the report analyzes alignment with organizations using Public Cloud and provides a 2H20 outlook for Adobe.