Coupa - JUL19 TSIS

The most recent updated enterprise spend data for Coupa was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 6/12/2019 - 7/19/2019 and was sourced from 44 CIOs and IT end users, which represent approximately $20B in annual IT spend. Further, of the 44 customers, 11 represent Fortune 500 organizations and 19 represent Global Public + Private organizations.

In this report, ETR examines Coupa's expected enterprise spend for 2H19 and analyzes key spend and customer growth metrics. An emphasis is placed on analyzing spend and market share within larger customer accounts (Giant Public + Private) vs three months and a year ago to determine whether Coupa's positioning is improving or declining in the Enterprise Apps - Software sector.

Further, ETR utilizes proprietary data metrics to investigate Coupa's positioning against its key competitor Ariba (SAP) . ETR also evaluates Coupa's positioning within Public Cloud architectures (AWS, Microsoft Azure, Google Cloud Platform).

Lastly, ETR reviews VENN commentary and provides a 2H19 outlook for Coupa.