IBM - JAN19 TSIS
The most recent enterprise spending intentions data for IBM was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 12/13/2018 - 1/10/2019 and was sourced from 457 CIOs and IT end users, which represent approximately $218B in annual IT spend. Further, of the 457 customers, 107 represent Fortune 500 organizations and 178 represent Global 2000 organizations.
In this report, ETR examines IBM's expected enterprise spend for 2019 and analyzes key spend and customer growth metrics. An emphasis is placed on analyzing larger customer accounts (Fortune 100, Giant Public + Private organizations) versus year-ago levels to determine whether IBM's positioning is improving or declining in the enterprise technology landscape.
Further, ETR investigates IBM's positioning against key competitors - Microsoft Azure, AWS, Google Cloud Platform. Next, ETR analyzes the impact and perception of the Red Hat acquisition from a drill down study conducted post-announcement, including providing commentary from CIOs and IT Leadership.
Lastly, ETR reviews regression-based revenue forecasts, analyzes CIO commentary from VENN events, Adoption / Replacement reasoning, and provides an outlook for IBM heading into 2019.