Internet Marketing / Social Media - APR20 TSIS
In this report, ETR examines 2020 Internet Marketing / Social Media spend with a focus on sector trends and individual vendor performance within the sector.
Further, ETR reviews Adoption and Replacement reasoning within Internet Marketing / Social Media as to determine which metrics CIOs view as critical when adopting and replacing vendors within their Internet Marketing / Social Media stack (e.g. TCO, Security, Alignment with Cloud Vendors, Long-Term ROI, Implementation Cost, etc.)
Next, the report observes individual vendor performance within Internet Marketing / Social Media by ranking vendors based on their 2020 Net score (i.e., spend velocity for 2020 vs 2019), Adoption %, Replacing % and market share change within our sample. Finally, the report analyzes and ranks these vendors through key customer subsamples - Fortune 500 and Giant Public + Private (i.e., Global 2000 + Forbes Private 225 + US Federal Government).