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In this report, ETR examines updated 2H19 Internet Marketing / Social Media spend with a focus on sector trends and individual vendor performance within the sector.

Further, ETR reviews Adoption and Replacement reasoning within Internet Marketing / Social Media as to determine which metrics CIOs view as critical when adopting and replacing vendors within their Internet Marketing / Social Media stack (e.g. TCO, Security, Alignment with Cloud Vendors, Long-Term ROI, Implementation Cost, etc.)

Next, the report observes individual vendor performance within Internet Marketing / Social Media by ranking vendors based on their updated 2H19 Net score (i.e., spend velocity for 2H19 vs 2H18), Adoption %, Replacing % and market share change within our sample. Finally, the report analyzes and ranks these vendors through key customer subsamples - Fortune 500 and Giant Public + Private (i.e., Global 2000 + Forbes Private 225 + US Federal Government).

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Details:

Technology Spending Intention Survey Report Details:

562

Internet Marketing / Social Media - OCT19 TSIS Survey Sample Size

77

Internet Marketing / Social Media - OCT19 TSIS Fortune 500 Citations

161

Internet Marketing / Social Media - OCT19 TSIS Global 2000 Citations

18th Oct 2019

Internet Marketing / Social Media - OCT19 TSIS Publish Date