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In this report, ETR examines 2H20 Marketing spend with a focus on sector trends and individual vendor performance within the sector.

Further, ETR reviews Adoption and Replacement reasoning within Marketing as to determine which metrics CIOs view as critical when adopting and replacing vendors within their Marketing stack (e.g. TCO, Security, Alignment with Cloud Vendors, Long-Term ROI, Implementation Cost, etc.)

Next, the report observes individual vendor performance within Marketing by ranking vendors based on their 2H20 Net score (i.e., spend velocity for 2H20 vs 2H19), Adoption %, Replacing % and market share change within our sample. Finally, the report analyzes and ranks these vendors through key customer subsamples - Fortune 500 and Giant Public + Private (i.e., Global 2000 + Forbes Private 225 + US Federal Government).

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Details:

Technology Spending Intention Survey Report Details:

435

Marketing - JUL20 TSIS Survey Sample Size

60

Marketing - JUL20 TSIS Fortune 500 Citations

108

Marketing - JUL20 TSIS Global 2000 Citations

15th Jul 2020

Marketing - JUL20 TSIS Publish Date