salesforce.com - JAN21 TSIS
The most recent enterprise spend data on Salesforce was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 12/8/2020 - 1/11/2021 and was sourced from 642 CIOs and IT end users, which represent approximately $318B in annual IT spend. Further, of the 642 customers, 128 represent Fortune 500 organizations and 221 represent Global 2000 organizations.
In this report, ETR examines 2021 spending intentions on Salesforce products with a focus on performance among key customer cuts (Giant Public + Private) across multiple sectors including Enterprise Software, Cloud Computing, Marketing, Infrastructure Software, Analytics / B.I. / Big Data, and ML / AI.
Additionally, ETR explores Salesforce's peer landscape by evaluating performance among organizations also using Oracle, SAP and Microsoft in order to paint a picture of the vendor's competitive position from a forward-looking perspective.
Lastly, ETR uses Drill Down surveys to further investigate the underlying logic behind customers' decisions to Adopt (or Replace) Salesforce. After compiling all relevant data, ETR provides an outlook for 2021.