salesforce.com - JAN20 TSIS
The most recent enterprise spend data for Salesforce was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 12/12/2019 - 1/23/2020 and was sourced from 629 CIOs and IT end users, which represent approximately $288B in annual IT spend. Further, of the 629 customers, 123 represent Fortune 500 organizations and 200 represent Global 2000 organizations.
In this report, ETR examines Salesforce's expected enterprise spend for 2020 with a focus on performance among key customer cuts (Fortune 100, Fortune 500, Giant Public + Private) across multiple sectors including Enterprise Software, Cloud Computing, Internet Marketing, Infrastructure Software and ML / AI. ETR also examines demand for Tableau Software, given Salesforce's acquisition.
Additionally, ETR explores Salesforce's peer landscape by evaluating performance among organizations also using Oracle, SAP and Microsoft in order to paint a picture of the vendor's competitive position from a forward-looking perspective. ETR also observes emerging vendors with opportunities in Salesforce's accounts. This report also takes a look at citation growth within each sector to determine where Salesforce may be gaining (or losing) traction among customers.
Lastly, ETR uses Drill Down surveys to further investigate the underlying logic behind customers' decisions to Adopt (or Replace) Salesforce. After compiling all relevant data, ETR provides an outlook for 2020.