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Segment - MAY19 ETS

The most recent awareness, evaluation and utilization data for Segment was collected through ETR's proprietary ETS (Emerging Technology Study) from 5/7/2019 - 5/24/2019 and was sourced from 73 CIOs and IT end users, which represent approximately $59B in total annual IT spend. Further, of the 73 technology end users, 16 represent Fortune 500 organizations and 26 represent Global 2000 organizations.

In this report, ETR presents a SWOT analysis highlighting Segment’s positioning vs emerging peers in the API Management and Data Management subsectors. Specifically, ETR focuses on opportunities across key customer subsamples (Financials / Insurance, IT / TelCo, Fortune 500/1000, Global 1000/2000), relative Mind Share within the API Management and Data Management subsectors, and inflections in evaluations and utilization over the past six months. Lastly, ETR benchmarks Segment’s Evaluation, Conversion and Churn metrics against their API Management and Data Management peers in the Innovator Peer Group and provides a diagnosis of its enterprise customer pipeline health.


Emerging Technology Survey Report Details:


Segment - MAY19 ETS Survey Sample Size


Segment - MAY19 ETS Fortune 500 Citations


Segment - MAY19 ETS Global 2000 Citations

15th Aug 2019

Segment - MAY19 ETS Publish Date