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Internet Marketing / Social Media

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Since 2012, ETR has surveyed Internet Marketing / Social Media consumers and end users about their awareness/evaluation levels and forward-looking spending intentions with vendors within the sector. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on the Internet Marketing / Social Media landscape.

The most recent spending intentions data for the Internet Marketing / Social Media sector was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 385 CIOs and IT end users, which represent approximately $165B in annual IT spend. Further, of the 385 customers, 70 represent Fortune 500 organizations and 103 represent Global 2000 organizations. The TSIS report is available for purchase below.

The most recent awareness and evaluations data for the Internet Marketing / Social Media sector was collected through ETR's proprietary PCAS (Private Company Awareness Study) from 05/03/2018 - Present and was sourced from 20 CIOs and CIO-types, which represent approximately $10B in annual IT spend. Further, of the 20 technology end users, 4 represent Fortune 500 organizations and 3 represent Global 2000 organizations. The PCAS report is available by request below.

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