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Adobe

  • Sectors:
  • ECM Software
  • ML / AI
  • Productivity Apps

2021 outlook

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TOP TAKEAWAYS -

  • Among Giant Public + Private customers (Global 2000 + Forbes 225 Private + Gov’t entities), Adobe’s citation - weighted Net score (i.e., spend velocity) across all sectors is stable at historical levels while market share within our sample has deteriorated meaningfully.
  • Among Giant Public + Private customers accelerating their spend with public cloud architecture, spending intentions on Adobe across all sectors are continuing their trend upward
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  • 458
  • Survey Respondents
  • Representing $173b in annual IT Spend
  • 64Fortune 500
  • 69 S&P 500
  • 112Global 2000

Distribution of the Survey Answers

  • 2% adoption
  • 32% increase
  • 59% flat
  • 5% decrease
  • 2% replacing

Shared Account Time Series

See how Adobe customers are simultaneously spending with peers/competitors (versus three months ago and one year-ago levels)

Time Series

Adobe - Single Vendor Aggregate

The historical response breakdown for Adobe; the blue line represents Net score while the yellow line represents Market share.

Single Vendor Aggregate
  • adoption
  • increase
  • flat
  • decrease
  • replacing
  • net score

Adobe Tracking the Conversation -

  • Definitely we use Adobe, but it’s more kind of for their design tools and video production tools than anything else.

    - Director of Experience Conversational Design, Large Computer Software Company | VENN 226, 12/08/2020

  • We use Adobe. We use their Adobe Acrobat...Those are the kind of industry - leading apps we use for productivity software.

    - Business Process and IT Manager, Midsize Construction Firm | VENN 214, 10/06/2020

  • Adobe’s really well - positioned. The Adobe solution [specifically, e - signature] has some advantages over DocuSign. Actually, we are on the verge of deciding if we adopt, as a company, DocuSign or Adobe. Adobe seems to have a broader offering than DocuSign. We didn’t quite make the decision which we want to go with yet.

    - CTO, Global Financial Services Institute | VENN 232, 01/06/2021

Adobe Spend Focus - Respondent Subsample

Spending Intentions for Adobe by customer type (Index, Region, Vertical, etc.)

Respondent Subsample

Adobe Spend Focus

Spending Intentions for Adobe across all Sectors that track it

Single Vendor View