• Sectors:
  • Analytics / B.I. / Big Data
  • IP Telephony
  • Information Security
  • Infrastructure Software
  • Networking
  • Server
  • Storage
  • Video Conferencing
  • Virtualization

Updated 2021 outlook

Cisco continues to see Fortune 500 simply dummy text of the printing and typesetting industry.


  • Overall, Cisco spending intentions among All customers have decelerated vs. last year within the Networking, Information Security, Analytics / B.I. / Big Data, Information Security, Storage, Virtualization, IP Telephony, and Video Conferencing sectors. The only exceptions are Unified Endpoint Management and Servers, which have surpassed last year’s spending intentions.
  • Cisco is trending better among Fortune 500 companies, including accelerating data vs. last year for Unified Endpoint Management, Virtualization, Networking, Analytics / B.I. / Big Data, and Servers, despite slight declines since last quarter. However, Meraki in Networking, Storage, AppDynamics, IP Telephony, and Video Conferencing are all seeing deceleration from Fortune 500 customers. Cisco’s Information Security sector has seen a small drop but remains relatively stable among Fortune 500 customers.
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  • 913
  • Survey Respondents
  • Representing $357b in annual IT Spend
  • 141Fortune 500
  • 144 S&P 500
  • 220Global 2000

Distribution of the Survey Answers

  • 3% adoption
  • 36% increase
  • 47% flat
  • 10% decrease
  • 5% replacing

Shared Account Time Series

See how Cisco customers are simultaneously spending with peers/competitors (versus three months ago and one year-ago levels)

Time Series

Cisco - Single Vendor Aggregate

The historical response breakdown for Cisco; the blue line represents Net score while the yellow line represents Market share.

Single Vendor Aggregate
  • adoption
  • increase
  • flat
  • decrease
  • replacing
  • net score

Cisco Tracking the Conversation -

  • And of course, layered security, you have your endpoint security and all that. But we don’t want that garbage in our environmen t. And after we implemented Cisco Email Security, we knocked out about 99% of that. We knocked out 90% of our mail, and 99% - so, my thought pro cess, when I sit back and I look and I think, okay, Microsoft has had access for going on about 10 years now to the analytic data from their Exchange mail, ye t C isco beats them hands down from a mail security perspective. When you look at it from that perspective, it makes you wonder.

    - CISO, Large Municipal Government | VENN 240, 02/26/2021

  • Frankly speaking, we don’t have too much of Cisco in our network. But I think we realize that they have a few good products whi ch we might be looking at in three to six months’ timeline. And that would be your cloud security, it would be your Umbrella platform. That is something that is being currently evaluated and being discussed.

    - Head of IT, Midsize, Pharmaceutical Distribution Firm | VENN 231, 01/06/2021

  • From a security perspective, I like Palo simply because it’s easy to manage when you have a huge environment with hundreds a nd hundreds of firewalls, so I’ll say that. I’ll agree with the comments that Palo has a lot of different products and they’re constantly evolving, and buying new com panies, and trying to improve their overall security performance and their security offerings. On the other side, I’m not a big fan of Cisco firewalls. However, I d o like the Cisco security stack. I like OpenDNS, which is now Cisco Umbrella. I like the endpoint protection, the Amp client. I like their SecureX platform where they’re bringing in all of these different pieces, and the Threat Grid, Orbital, all the different security pieces together into one kind of pane of glass if you will. It’ s not perfect, but it’s evolution. I think there’s room for both of these players to have some share in the space. But for me, there’s only one firewall, that’s Palo just because of the easy of management and the ability that the company has had to have the foresight to buy so many other interesting companies and integrate that effectiv ely into their stack.

    - CISO, Large, Diversified Holdings Corp. | VENN 235, 01/28/2021

Cisco Spend Focus - Respondent Subsample

Spending Intentions for Cisco by customer type (Index, Region, Vertical, etc.)

Respondent Subsample

Cisco Spend Focus

Spending Intentions for Cisco across all Sectors that track it

Single Vendor View