Google, a public company, provides enterprise customers with services such as online advertising, business analytics, retail services, cloud computing (GCP), infrastructure, and software. Enterprise-leading technologists largely use Google to manage their enterprise's strategy, procurement & implementation of cloud computing, analytics and machine learning, identity and security, mobile management (Android), collaboration and productivity, developer resources, and consulting services.

Notable enterprise vendors competing for wallet share alongside Google include: AWS, Box, Dropbox, Blackberry, CenturyLink, IBM, Microsoft Azure, Oracle, SAS, Adobe, Citrix, VMware, and Rackspace.

IT leaders need insight into the solutions, reliability, implementation cost, support structure, and compatibility offered by Google - and its position, stability, and trajectory predominantly within search, advertising, analytics, and cloud computing markets.

Since 2010, ETR has surveyed Google's target consumer base and end users about their forward-looking spending intentions with the company. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on Google's calendar year spend. Specifically, the data provides actionable insight into whether the company's products and services within Analytics / B.I. / Big Data, Cloud Computing / Managed Hosting, Container Platforms, Infrastructure Software, ML / AI and Telecom / Mobile are seeing an acceleration, flattening or deceleration in spending intentions within the enterprise.

The most recent spending intentions data for Google was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 398 CIOs and IT end users, which represent approximately $209B in annual IT spend. Further, of the 398 customers, 90 represent Fortune 500 organizations and 140 represent Global 2000 organizations.The report is available for purchase below.

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