• Sectors:
  • Analytics / B.I. / Big Data
  • Container Platforms
  • Infrastructure Software
  • ML / AI
  • Telecom / Mobile

Updated 2021 outlook

Google is overall trending well in simply dummy text of the printing and typesetting industry.


  • Google has had a modest rebound in market share among Giant Public + Private organizations within Analytics / B.I. / Big Data. However, spend is flat vs. last survey and down from last year.
  • Within the Database / Data Warehousing sector, GCP continues to see one of the strongest Net scores among peers, and its market share continues to grow.
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  • 624
  • Survey Respondents
  • Representing $265b in annual IT Spend
  • 100Fortune 500
  • 118 S&P 500
  • 189Global 2000

Distribution of the Survey Answers

  • 12% adoption
  • 45% increase
  • 34% flat
  • 6% decrease
  • 3% replacing

Google - Single Vendor Aggregate

The historical response breakdown for Google; the blue line represents Net score while the yellow line represents Market share.

Single Vendor Aggregate
  • adoption
  • increase
  • flat
  • decrease
  • replacing
  • net score

Google Spend Focus - Respondent Subsample

Spending Intentions for Google by customer type (Index, Region, Vertical, etc.)

Respondent Subsample

Google Tracking the Conversation -

  • We announced that we would have chosen Google Cloud. We are aware that Google Cloud was let’s say not so ready for let’s say ho sting enterprise applications like Amazon or even Azure. But Google was the, let’s say the player which the going rate which was the highest one. For Googl e i t’s really delivering a lot of new capability, functionality at a very high level. And the second one, it’s that we were looking to somebody to partner with us to create Italian datacenters together with us. And so, we found Google was the right partner for that because we are opening some Italian regions based on Google techno log y in Italy, and so it was a sort of strategic choice.

    - Head of IT, Large IT/Telco Enterprise | VENN 242, 03/08/2021

  • I think it doesn't, because we had also an issue with Google and privacy in Europe, because the data of Google doesn't stay in Europe. It’s mostly in the United States. So that's an issue for us, for education in Europe, why they mostly don't use Google, certainly not on the universiti es.

    - ICT Manager, Large Non - profit/Education Group | VENN 243, 03/17/2021

  • Every time we do onboarding, I try to push people towards Google Docs, for example, and Google Drive because of the benefit to the live documents, and the sharing, and all of that. But there’s still a significant demographic out there that insists that they need [Excel], for exam ple . They’re not willing to take the, in my mind relatively minor learning curve, to see how Google Sheets does a formula compared to how Excel did it. And so, they’re stayin g o n that. To date we’ve kind of allowed that. We give them Office if they need it. But the problem is that they lose all of that collaborative ability because we’re not going to justify the cost of like converting everybody to Office 365. We get some silos setup because of that.

    - CIO, Small Municipal Health Services | VENN 233, 01/07/2021

Google Spend Focus

Spending Intentions for Google across all Sectors that track it

Single Vendor View