Since 2018, ETR has surveyed Hootsuite's target consumer base and end users about their awareness/evaluation levels and forward-looking spending intentions with the company. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on Hootsuite's calendar year spend. Specifically, the data provides actionable insight into whether the company's products and services within Internet Marketing / Social Media are gaining traction and seeing an acceleration, flattening or deceleration in spending intentions within the enterprise.
The most recent spending intentions data for Hootsuite was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 31 CIOs and IT end users, which represent approximately $11B in annual IT spend. Further, of the 31 customers, 5 represent Fortune 500 organizations and 4 represent Global 2000 organizations. The report is available by request below.
The most recent awareness and evaluations data for Hootsuite was collected through ETR's proprietary PCAS (Private Company Awareness Study) from 05/03/2018 - Present and was sourced from 16 CIOs and CIO-types, which represent approximately $10B in annual IT spend. Further, of the 16 technology end users, 3 represent Fortune 500 organizations and 3 represent Global 2000 organizations. The PCAS report is available by request below.