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Rubrik, a private company, is an enterprise technology vendor that provides solutions across data management for customers with hybrid cloud environments. Enterprise-leading technologists largely use Rubrik to manage their enterprise's strategy, procurement & implementation of cloud data, backup & recovery, data archival, replication, search, reporting and analytics.

Notable enterprise vendors competing for wallet share alongside Rubrik include: Actifio, Commvault, Dell EMC, IBM, HPE, Veeam, and Veritas.

IT leaders need insight into the solutions, reliability, implementation cost, support structure, and compatibility offered by Rubrik - and its position, stability, and trajectory predominantly within the data management market.

Since 2017, ETR has surveyed Rubrik's target consumer base and end users about their awareness/evaluation levels and forward-looking spending intentions with the company. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on Rubrik's calendar year spend. Specifically, the data provides actionable insight into whether the company's products and services within Analytics / B.I. / Big Data and Storage are gaining traction and seeing an acceleration, flattening or deceleration in spending intentions within the enterprise.

The most recent spending intentions data for Rubrik was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 44 CIOs and IT end users, which represent approximately $14B in annual IT spend. Further, of the 44 customers, 7 represent Fortune 500 organizations and 8 represent Global 2000 organizations.The report is available for purchase below.

The most recent awareness and evaluations data for Rubrik was collected through ETR's proprietary PCAS (Private Company Awareness Study) from 05/03/2018 - Present and was sourced from 19 CIOs and CIO-types, which represent approximately $4.6B in annual IT spend. Further, of the 19 technology end users, 4 represent Fortune 500 organizations and 3 represent Global 2000 organizations. The PCAS report is available by request below.

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