Tableau Software, a public company, is an enterprise technology vendor that provides solutions across data visualization, analytics and business intelligence. Enterprise-leading technologists largely use Tableau to manage their enterprise's strategy and implementation of data preparation, data visualization, big data, and cloud analytics.
Notable enterprise vendors competing for wallet share alongside Tableau include: AWS, Birst (Infor), Domo, Datameer, GoodData, Google, IBM, Information Builders, Oracle, MicroStrategy, Microsoft (Power BI), Qlik, Salesforce, SAP, SAS, and TIBCO.
IT leaders need insight into the solutions, reliability, implementation cost, support structure, and compatibility offered by Tableau - and its position, stability, and trajectory predominantly within the business intelligence and data visualization markets.
Since 2012, ETR has surveyed Tableau's target consumer base and end users about their forward-looking spending intentions with the company. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on Tableau's calendar year spend. Specifically, the data provides actionable insight into whether the company's products and services within Analytics / B.I. / Big Data are seeing an acceleration, flattening or deceleration in spending intentions within the enterprise.
The most recent spending intentions data for Tableau was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 305 CIOs and IT end users, which represent approximately $201B in annual IT spend. Further, of the 305 customers, 89 represent Fortune 500 organizations and 125 represent Global 2000 organizations.The report is available for purchase below.
Tableau commentary from 21 VENN events between 03/27/2017 and 07/20/2018 was aggregated into a VEC (VENN Events Content) report. The report is available for purchase below.