Since 2015, ETR has surveyed HubSpot's target consumer base and end users about their forward-looking spending intentions with the company. Our survey methodology, frequency of polling and round table discussions with CIOs, allow us to capture and report, in real-time, changes in customer demand and the impact these changes have on HubSpot's calendar year spend. Specifically, the data provides actionable insight into whether the company's products and services within Internet Marketing / Social Media are seeing an acceleration, flattening or deceleration in spending intentions within the enterprise.
The most recent spending intentions data for HubSpot was collected through ETR's proprietary TSIS (Technology Spending Intentions Survey) from 9/12/2018 - 9/27/2018 and was sourced from 25 CIOs and IT end users, which represent approximately $6B in annual IT spend. Further, of the 25 customers, 4 represent Fortune 500 organizations and 3 represent Global 2000 organizations. The report is available by request below.