• Sectors:
  • Analytics / B.I. / Big Data
  • Container Orchestration
  • Container Platforms
  • Data Warehousing
  • IP Telephony
  • ML / AI
  • Video Conferencing
  • Virtualization
  • APR21


  • JAN21


  • OCT20


Updated 2021 outlook

AWS is seeing some deceleration in simply dummy text of the printing and typesetting industry.


  • If we look across all products, spending intent on AWS continues to decelerate vs year - ago levels due to less customer adoptions and more customers indicating flat spend for 2021. Among Giant Public + Private organizations, spending intent on AWS is decelerating slightly vs year - ago levels primarily due to less customer acquisition, and more customers indicating decreasing spending intentions.
  • Among all customers, 2021 spending intentions on AWS remains elevated across most products with the highest Net spending scores on Lambda, within ML / AI, and Analytics / B.I . / Big Data. Spending intent on Video Conferencing (Chime) is showing the most deceleration.
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  • 812
  • Survey Respondents
  • Representing $326b in annual IT Spend
  • 131Fortune 500
  • 152 S&P 500
  • 246Global 2000

Distribution of the Survey Answers

  • 8% adoption
  • 55% increase
  • 30% flat
  • 5% decrease
  • 1% replacing

Shared Account Time Series

See how AWS customers are simultaneously spending with peers/competitors (versus three months ago and one year-ago levels)

Time Series

AWS - Single Vendor Aggregate

The historical response breakdown for AWS; the blue line represents Net score while the yellow line represents Market share.

Single Vendor Aggregate
  • adoption
  • increase
  • flat
  • decrease
  • replacing
  • net score

AWS Tracking the Conversation -

  • I continue to hold the belief that AWS is the most mature, most feature rich, and the most rapidly innovating public cloud s olu tion. And I think that’s reflected in the fact that they still have the biggest market share. They were also there first, which I think is contributing to their market sh are. Now why are Microsoft and Google rapidly closing the gap, not only in market share, but in product features and capability. They’ve invested very heavily in t hat . But also, I think this is in particular in Google’s case, they’ve gone from very small market share to quite a bit bigger is Google likes to wrap the cloud migration ef for t from premise to their platform around business transformation. Business transformation projects. That differs from Microsoft or AWS who just simply say, get it out of the data center and get it into our public cloud offeri ng as quickly and as easily as possible. Google likes to say, hey let’s wrap it around a business transformation. And I think a lot of Google customers are starting t o b uy into that message. Say, let’s not just move it, let’s transform our business digitally and do that with Google. And that’s why I think we’re seeing that acceleratio n. But ultimately, customers evolved three of those major cloud platforms are transforming their businesses to the public cloud. And my guess is that over the next five to se ven years, we’re going to not just see more cloud adoption, more rapid cloud adoption. But we’re going to see a lot more business transformation. A lot of that gets ne cessitated and gets triggered with what’s going on right now. The pandemic is kickstarting that business transformation and we’ll see that show up in the public cl oud utilization..

    - Director of Information Technology, Large Organization, North America | VENN #221, 11/06/2020

AWS Spend Focus - Respondent Subsample

Spending Intentions for AWS by customer type (Index, Region, Vertical, etc.)

Respondent Subsample

AWS Spend Focus

Spending Intentions for AWS across all Sectors that track it

Single Vendor View